It is not enough to let a sports academy run at its own pace. You need have to constantly look for ways to build its reputation, draw in more customers and improve its standing among the sports fraternity. For this to happen, there are a few aspects that you should focus on.
Make a long term business plan – For any business to run well, certain parameters need to be fixed in advance. These include ways and means to increase profitability so that cash accruals can be used to finance expansion programmes instead of going to the lenders and increasing interest burden.
Get a seasoned and experienced consultant on board. If you don’t have a clue as to how to get in touch with one, contact a good agency specialising in labour hire in Melbourne or wherever your academy is. Since yours is an already established sports academy, you will have the infrastructure in place already so going forward from there will be that much easier. Once you start implementing the recommendations in the business plans you’ll surely draw in more members and increase operating efficiencies thereby improving the reputation of the academy.
Create an excellent training environment with world class facilities –
Constantly try to better existing facilities in your academy. Start with equipment as in the present sports scenarios around the world, there is constant innovations and technological updates in equipment, all of which help athletes train better and improve faster. By doing so, you will also gain an edge over your competitors unless of course they update simultaneously.
Hire the best coaches that money can get. There are a number of advantages to it. First, your members will get top class training and excel in national and international competitions. For any world class sportsman, the coach is equally in the limelight and when the training ground is traced back to your academy, there will be an automatic increase in reputation with more people wanting to join your establishment.
Ensure that members regularly take part in tournaments and competitions. This is the best way to be in the limelight always. Some will perform better than others but in every case the name of your academy will keep cropping up.
Opt for optimised online digital marketing of your academy – Even if your academy is well established and running well and bringing in profits, there is nothing to beat going for an online marketing campaign. In today’s digital environment, more and more people search online for products and services on the go from their small hand held devices.
It is therefore necessary that the website of your academy has a strong online presence and visibility, having top rankings on major search engines. This will bring in higher traffic, more queries and more conversions. In your case, it means people becoming aware of the positives of your academy resulting in an increase in new entrants.
Provide high quality customer service – As in all businesses, customer service is very important. If necessary, have a special cell to take care of this aspect. If you can promptly answer queries of potential customers and give them satisfactory replies, you will stop them from going to your competitors even if they do not join your academy immediately.
To facilitate this process, have colourful flyers and publicity materials printed that you can send to them as reply to their queries. Further, regularly update your website with the achievements of your academy, any expansion done and the success of your sportsmen in competitions.
Follow these tips to improve the reputation of your sports academy.